It’s happened to all of us at some point.
Driving down the road in your own private world, you’re sipping on a delicious coffee, radio blaring and drumming away on the steering wheel like John Bonham.
All of the sudden something in your peripheral vision catches your eye. “Look at that!” You think to yourself or say to your pal riding in shotgun.
Silence ensues, and you can’t help but stare in amazement as a unique vehicle rolls past.
Whether it’s a perfectly restored classic car, a double decker bus or some other type of custom built machine, it just doesn’t fit in with the regular cars out on the highway, and therefore it’s impossible not to stare at.
This is the power of unique mobile marketing vehicles.
Back in my tour management days, I spent a few months out on the road driving the meow mix mobile. Consequently, I know what it feels like to roll with a celebrity in the form of a giant gasoline powered feline.
Everywhere we went, the Meow Mix Mobile was a superstar.
Once, we decided to take the kitty down the gorgeous Oregon coast to do some sightseeing. When we pulled into a famous scenic overlook, the tourists in front of us turned away from the beautiful natural wonders of the sea and began walking towards us, snapping photos of the cat and chatting us up.
These people were transfixed by our orange and black feline ride, so much so that the amazing coastline now played second fiddle. They were smitten with this kitten (sorry, I had to go there!).
We got this reaction nearly everywhere we went. Most people turned their heads to check it out, yielding true brand impressions out on the road, not theoretical ones.
There are many types of promotional and mobile marketing vehicles. From double expandable trailers to single expandable trailers, stage trailers, unique promotion vehicles (like the Meow Mix Mobile), custom RV’s and more.
Many factors go into choosing mobile marketing vehicles to use for experiential tours such as; overall brand goals, consumer traffic flow, footprint size versus types of events you will attend and numerous other points to consider.
However, the most important question to ask may be, “How can we make sure this vehicle stands out and rises above the noise.”
How to Create Eye Catching Mobile Marketing Vehicles
When it comes to experiential vehicle production, take some risks. Make sure it’s something that will turn heads on a regular basis, either on the road or at an event. Some food for thought:
Design a Super Dope Vehicle Wrap
That RV or used double expandable trailer may look boring now, but wrap that baby up and you may have a winner on your hands.
Just wrapping a vehicle won’t necessarily accomplish the goal of gaining more attention. Artwork, design, color choice and layout will be the determining factors that will increase impressions.
Consider bright colors, engaging content or even adding a call to action right on the vehicle such as “Seeing thing? You’ve won a prize! Claim it at facebook.com/brand”.
Small Details are Big : Bells and Whistles
The Meow Mix Mobile had a few other neat little tricks built in seamlessly. The ears contained built in speakers attached to a sound system. We’d play the catchy meow mix jingle and provide consumers an auditory experience as well as a visual one. Plus consumers thought the built in speakers were pretty darn cool.
Also, the tongue on the front of the cat’s face would move back in forth by the simple push of a button on the drivers side. As people stared, we’d hit the button and watch their eyes light up. On first site the vehicle was jaw dropping, by going a step further and adding a moving tongue those same dropped jaws were no dragging on the floor.
Find something that will blow their already blown minds into smithereens.
Another nice touch was the whiskers on the front of the vehicle. They served no utilitarian purpose, but people loved to marvel them. Blowing slightly in the wind as we cruised the highway, they provided a nice little animated effect.
Design some neat little bells and whistles into your vehicle build so the vehicle itself continues to surprise your target consumers.
Mobile Marketing Vehicles as the Centerpiece
All mobile marketing vehicles are limited in what they can do. Aim to compliment the limitations of the vehicle with exterior activation elements.
By designing a stellar footprint layout with engaging exterior elements, the brand experience can take place at multiple touch points outside of the vehicle.
If you have a mobile marketing vehicle or trailer big enough to contain an internal activation area, making it the curious centerpiece of your footprint will have consumers begging to know “What is going on in there?”.
Limited budgets and time constraints are just a couple of the numerous challenges facing experiential producers building mobile marketing vehicles. Focusing on what will really grab a consumer’s attention can help make many decisions a bit easier.
Looking for used mobile marketing vehicles? Check out our inventory.