Mobile exhibits come in a variety of interesting forms. From product displays to mini-museums, memorabilia exhibits, interactive consumer stations, art installations, technology and everything in between, a mobile exhibit can take on countless personalities.
Since your mobile exhibit will be ‘on the go’ it is important to make sure it can handle the rigors of the road without compromising aesthetics. A few questions to consider:
Will your mobile exhibit be displayed outdoors or indoors?
What are the challenges you will face setting up your mobile exhibit?
What type of events will your mobile exhibit be traveling to?
How will you secure the core assets of your mobile exhibit?
What’s the best way to attract consumers to your mobile exhibit or create a display that stands out?
And maybe most important, what is the main goal of your mobile exhibit?
If you want to create a pristine environment for your mobile exhibit, which can operate in any bad weather situation, it may make sense to have your mobile exhibit live inside of a custom vehicle. By building your mobile exhibit into a customized promotional marketing vehicle, you have the ultimate on the go solution with many other advantages.
Some vehicles you should consider customizing include a:double expandable trailer, RV, promotional trailer with hydraulic stage, and any self contained semi trailer that can be customized to suit your needs.
Mobile exhibit and marketing vehicles are not cheap to build out from scratch, however you can repurpose already customized mobile marketing vehicles to suit your needs. Finding a used mobile marketing vehicle, wrapping the vehicle in your branding, hiring a fabricator to make minor adjustments inside and considering leasing instead of buying are just a few ways to cut production costs dramatically.
Deciding to build your mobile exhibit into a vehicle is a decision that will impact the overall vibe of your event. Before you make the leap, be sure to weigh all of your options, event goals and budgetary constraints. Overall, the benefits of having your mobile exhibit built inside of a vehicle are numerous.
Here are some reasons why building your mobile exhibit into a custom promotional vehicle is an effective solution.
Reasons to build your mobile exhibit into a custom vehicle
-The mobile exhibit can be set up and taken down very quickly.
-Powering the mobile exhibit is easy, usually a self contained semi trailer houses a generator. It’s just a matter of turning on the generator and your mobile exhibit is ready to go. Make sure the generator included is enough to power your mobile exhibit.
-If you are buying or leasing a used promotional vehicle, ask if there is a way to hook up the vehicle to power at any venue when you can’t run the generator. Many display vehicles make it onto trade show floors for example, where running a generator is not an option.
-A mobile exhibit contained in a custom vehicle is easy to secure and lock up.
-Weather is not a factor as the environment in the vehicle can be maintained using heating or cooling options. Make sure your vehicle has air conditioning units built in if you are touring your mobile exhibit in the summer, and heat for winter usage.
-The mobile exhibit doesn’t require as many people to set up and run, which means you can save on labor costs.
-A custom semi trailer or RV can serve many purposes. For example, if you build your exhibit into a self-contained semi trailer with a hydraulic stage, you can use the interior for your climate controlled display and utilize the stage for outdoor product demos, entertainment or whatever experiences you decide to build into your event.
-Your vehicle can act as a giant billboard when traveling, increasing consumer impressions exponentially.
Other benefits will become clear as you consider you specific needs. Take some time and weigh all of your options.
Building your mobile exhibit into a vehicle can be an extremely effective solution for many. It may not cost as much as you think if you are open to leasing or buying a used mobile marketing vehicle.
Here are a few examples of effective mobile exhibits and mobile marketing tours I managed out on the road.